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"The Garrincha Law was inspired in Brazilian soccer player Mané Garrincha, Pelé’s teammate in the 1958 World Cup. Before the game with the then feared Soviet Union (USSR), Brazilian coach Vicente Feola presented the players with his strategy."
The Parallel Media Of The 2014 World Cup In Brazil
The campaign is designed to make the most of the global championship climate and link these actions to its clients’ brands and services, which will be emotionally perceived by the target public.
By Marco Roza, specialist in marketing and publicity
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